Discover how Integrity Comms boosted win rates, cut RFP time, and improved collaboration.
Integrity Communications Group (ICG) is a £70m print and communications business supporting clients across the UK and globally.
Operating across regulated and highly competitive sectors, RFPs are central to securing contract renewals and new business.
To stay competitive, ICG needed a faster, more efficient way to manage bids.
Business Objectives
- Increase bid win rates.
- Save time and resources during RFP responses.
- Improve collaboration across distributed teams.
- Simplify complex bid management for non-dedicated staff.
The Solution
After testing five systems, Integrity Comms selected Answertree for its:
- Structured approach to organising RFP processes.
- Ease of use for staff balancing bids with other responsibilities.
- Significant time savings through reduced manual effort.
- Built-in collaboration tools connecting contributors seamlessly.
Key Results
- 10% higher win rate across submitted bids.
- Significant time efficiencies in RFP preparation.
- Faster reviews and submissions with less manual overhead.
- Improved collaboration via shared access and built-in chat.
“Answertree is almost an immeasurable improvement in time efficiencies. It has transformed how our team approaches bids, cutting out the manual pain points and giving us a tool that’s simple, structured, and genuinely built around how we work.”
Andrew Law
Sales & Marketing Director
Final Thought: Win Without Burnout
If you’re still relying on siloed teams and spreadsheets, you’ll lose ground... Fast.
You don’t need to work harder. You need to work smarter.
Align your people. Simplify your systems. Use AI and automation where it makes sense. Give your team space to think, not just type.
Don’t miss out on a 78% improvement in your response time and win a lot more bids.
